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We collect the information concerning You just in case You have voluntarily given the respective information or given a firm consent for providing and/or using it. The information we collect includes:
We can share the information given by You with third parties purely as a necessary extent for achieving the goal described above or in terms of protecting the security or integrity of Our Site, for taking preventive actions against prosecuting or promoting other states’ trials or requests; or in cases when, to Our mind, it is necessary to provide such information for preventing causing physical harm or financial damages, or due to investigations related to a suspicious or actual illegal activities.
Cookie-files are small fragments of text the visited Site sells to a browser. They help the Site remember the necessary information so that it would be easier for You to visit the Site next time, and its content would be more useful. For this purpose, other technologies can also be used including unique identifiers helping identify the type of browser, app or device, pixels and local memory. Cookie-files and other technologies described on this page can be used for the functions placed below.
Some or all the cookie-files or other technologies described below can be stored in Your browser, app or on Your device. You can manage using cookie-files (specifically, refuse some of them) here: g.co/privacytools. You can also manage them in Your browser (in browsers for mobile devices such option can be unavailable). Other technologies used to identify apps and devices can be managed in the adjustments of a device or an app.
Cookie-files and other technologies used to realize the functions give You an access to the main features of the service. Specifically, they include the parameters (such as language), information related to the session (e.g. content of the shopping cart), and optimizing the product helping ensure the work of this service and improve it. Some cookie-files and other technologies help save Your parameters. For example, in browsers of most Google services users, there are cookie-files called NID or ENID (depending on the parameters chosen). They are used to remember Your adjustments and other information, specifically, the chosen language, number of search results chosen to be seen on the page (e.g. 10 or 20), and parameters of the Google Safe search filter.
The validity period of each NID cookie-file is 6 months since the last use and the one of an ENID one – 13 months. The files VISITOR_INFO1_LIVE and YEC conduct similar functions on YouTube. They also help detect and solve problems with the service. Their validity periods are 6 and 13 months, respectively. The other cookie-files and technologies are used to support and improve individual browsing sessions. For example, the cookie-file called PREF is used on YouTube to store such information as chosen page adjustments and playback parameters (as automatic playback option, mixing content and player size). On YouTube Music, the data on volume adjustment, repeat mode and automatic playback is also stored. The validity period of this cookie-file is 8 months since the last use. The cookie-file pm_sess is also used during the browsing session and stored during 30 minutes. The cookie-files and other technologies can also improve the quality of Google services. For example, the CGIC file improves the search results offers automatically filling search requests based on the data the User starts to type. The validity period of storing this cookie-file is 6 months. Google uses the CONSENT file (its validity period is 2 years) to store the data on User parameters related to cookie-files. The SOCS file (validity period – 13 months) also contains this data.
Cookie-files and other technologies used for security help authenticate users, prevent fraud as well as protect You when in the course of Your interaction with the service. Cookie-files and other technologies used for authentication of users help ensure that only the owner of an account has access to it. For example, cookie-files called SID and HSID contain the data about Google account being encoded and digitally signed as well as the information about the last time logged-in. The combination of these two cookie-files makes it possible to block many types of attacks, e.g. tries to steal the content of forms You sell in Google services. Some cookie-files and other technologies help control spam, fraud and violations. For example, the files pm_sess, YSC and AEC make it possible to ensure that during a browsing session the requests are being sent by the User, not the other websites. They do not let malicious websites act on behalf of the User without their knowledge. The validity period of the pm_sess file is 30 minutes, and of the AEC one – 6 months. The YSC file is valid only during a browsing session.
Cookie-files and other technologies used for analytics help collect data and make it possible for services to analyze their interaction with users. Thanks to this statistics, the services can offer content that is more relevant and create necessary functions improving interaction with users. Some cookie-files and other technologies help websites and apps understand how the users interact with their services. For example, using a set of cookie-files Google Analytics collects information and sends statistics of using websites not providing Google the users’ personal data. In Google Analytics, mostly _ga cookie-files are used. With their help, the service differentiates users. Their validity period is 2 years. These files are used by all websites using Google Analytics (specifically, Google services). Each _ga file is unique for a particular resource, so with their help it is impossible to track an exact user or browser on the websites unrelated to each other. Google services also use the NID and ENID files for analytics in Search, and the VISITOR_INFO1_LIVE and YEC ones – on YouTube.
Google uses cookie-files and other technologies for advertising, specifically to post, process and personalize the ads (depending on the parameters on the page g.co/adsettings and adjustments in the app and on the device), limit the number of displays, hide the ads You do not want to see any more, and evaluate the efficiency of advertising. The NID files are used to display Google ads in our services to the users not having logged-in. The ANID and IDE files are used to display Google ads on a third-party websites. If personalized advertising is on, in the European Economic Area (EEA), Switzerland and Great Britain, the ANID files store this adjustment during 13 months, and in other countries – during 24 months. If personalized advertising is off, the ANID files will store this adjustment until the year 2030. The validity period of the NID file is 6 months since the last use. In the European Economic Area (EEA), Switzerland and Great Britain, the validity period of the IDE file accounts for 13 months, and in other countries – 24 months. Depending on your advertising adjustments, the other Google services like YouTube can also use these and other cookie-files and technologies (e.g. VISITOR_INFO1_LIVE) for showing ads. Some cookie-files and other technologies used for advertising are intended for the users having logged-in their Google account. For example, the DSID file helps identify the users having logged-in their account and visit third-party websites as well as remember if the user has agreed personalized advertising. Its validity period is 2 weeks. On the Google ad platform, companies can promote themselves in Google services as well as on the other websites. Some cookie-files support the function of showing ads by Google on third-party websites. They are installed in the domain of a website being visited. For example, thanks to the _gads file websites can show Google ads. The source of cookie-files beginning with _gac_ is Google Analytics. Advertisers use them to analyze the user’s actions and efficiency of ad campaigns. The validity period of the _gads cookie-files is 13 months, and of the _gac_ ones – 90 days. With the help of some cookie-files and other technologies, it is possible to evaluate the efficiency of advertising and campaigns as well as the coefficients of conversion for Google ads on the visited websites. For example, the cookie-files beginning with _gcl_ are mostly aimed to help the advertisers identify how many users having clicked on their ads completed an action of the website (such as making a purchase). Cookie-files for identifying the coefficients of conversions are not used for personalized advertising. The validity period of the _gcl_ cookie-files is 90 days. You can read more details about the cookie-files used for advertising in this article.
Cookie-files and other technologies used for personalization improve the users’ interaction with services offering personalized content and functions (depending on Your parameters on the page g.co/privacytools or in the adjustments of the app or device). Personalization can be applied, specifically, to search results, recommendations, the main YouTube page or ads. For example, the VISITOR_INFO1_LIVE file can turn on personalized recommendations on YouTube based on the viewed videos and search requests, and the NID one – functions of personalized auto-completion when typing requests in Search. The validity period of these cookie-files is 6 months since the last use. The cookie-file for personalization called UULE sends the information about exact location from Your browser to Google servers so that we could show You the results according to Your location. Using this cookie-file depends on the adjustments of Your browser (specifically, on the fact whether You have turned Your geo-data on). The validity period of the UULE file is up to 6 hours. The videos You are watching at the moment, Your actual search request in Google, the data on Your approximate location, etc. influence on non-personalized content and functions.
In most browsers, You can decide which cookie-files are installed and used when viewing webpages as well as delete them and data on viewing pages. Moreover, sometimes it is possible to choose the parameters of managing cookie-files for each individual website. For example, in the Google Chrome settings on the page chrome://settings/cookies, it is possible to delete the existent cookie-files, agree or block all cookie-files as well as choose the parameters for websites. In Google Chrome, there is also an incognito mode where the history of web views and cookie-files are deleted from the device as soon as You close all the incognito browser windows.
Most mobile devices and apps make it possible for You to manage the adjustment and using other technologies (e.g. unique identifiers) for identifying a web browser, app or device. For example, advertising identifiers on Android or Apple devices can be managed in the device’s settings, and for individual apps – in the settings of these apps.